Privacy Policy

Effective Date: June 14, 2025

At 20West Legal, we value transparency and are committed to handling your personal information with care. This Privacy Policy outlines how we collect, use, share, and protect your information when you visit our website, engage with our services, or otherwise interact with our firm online.

1. Who We Are

20West Legal is a law firm based in Massachusetts focused on estate planning and related legal services.

Our website address is: https://www.20westlegal.com

2. Information We Collect

a. Information You Provide Directly

We collect personal information when you voluntarily provide it to us, such as when you:

  • Submit a form (e.g., contact, intake, RSVP)

  • Schedule a consultation

  • Upload documents via our secure client portal

  • Engage in communication with us

This may include:

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Legal or financial information relevant to your estate planning needs

  • Any other information you voluntarily provide

b. Information We Collect Automatically

When you interact with our website, we automatically collect certain information using cookies, pixels, and similar technologies. This may include:

  • IP address

  • Browser and device information

  • Pages viewed and time spent

  • Referring website or source

  • Clicks, interactions, and general engagement data

We use tools from trusted third parties like Google Analytics, Meta, and others to help us understand usage patterns and improve performance.

3. How We Use Your Information

We use the information we collect to:

  • Communicate with you and respond to inquiries

  • Provide legal services and manage client relationships

  • Operate, improve, and secure our website

  • Understand how users interact with our website and marketing campaigns

  • Offer targeted advertising through platforms like Google Ads, Meta Ads, and other digital services

  • Maintain internal records and comply with legal obligations

We may combine information collected from different sources (website, communications, third-party platforms) to better serve you and market to potential clients.

4. Legal Bases for Processing

We process your personal information based on:

  • Your consent (e.g., web forms, newsletter sign-ups, marketing cookies)

  • Performance of a contract (client relationships)

  • Legal obligations (e.g., tax and legal recordkeeping)

  • Legitimate interests (e.g., improving our marketing and services)

5. Sharing Your Information

We may share your personal information with:

  • Marketing and technology platforms (such as Google, Meta, Lawmatics, Mailchimp, etc.) to facilitate advertising, analytics, client relations, and communication campaigns

  • Service providers who assist us with our website, CRM, email marketing, scheduling, or client services

  • Legal or regulatory bodies, if required by law

  • Other parties, with your explicit consent

We do not sell your personal data. All third parties are required to adhere to confidentiality and security standards appropriate to their services.

6. Data Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure. This includes:

  • Secure client portals and encrypted communications

  • Password-protected systems

  • Firewall and antivirus protection

  • Compliance with the Massachusetts Data Security Regulation (201 CMR 17.00)

7. Cookies and Tracking

We use cookies, pixels, and similar tracking technologies to:

  • Enable core website functionality

  • Analyze website usage and performance

  • Deliver relevant advertisements and measure effectiveness

You can manage or disable cookies through your browser settings. For more information about third-party advertising cookies, visit: https://optout.aboutads.info

8. Your Rights

Depending on your location, you may have rights to:

  • Access the personal data we hold about you

  • Correct or update your information

  • Request deletion of your data

  • Object to or limit certain uses of your data

  • Withdraw consent for marketing

To exercise any of these rights, please contact us at: privacy@20westlegal.com

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their content or privacy practices. Please review their privacy policies before providing personal information.

10. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal data from minors.

11. Policy Updates

We may revise this Privacy Policy periodically. Any updates will be posted on this page with an updated effective date. Please review it regularly to stay informed.

12. Contact Us

For questions or concerns about this Privacy Policy or your personal information, contact us at: privacy@20westlegal.com